Virtual Concerts Prove Themselves a New Revenue Channel for Screen and Music Stars

The virtual-show experiments started years ago are now a permanent additional revenue line on top of live gigs.

In-game interactive tie-ins and transferable digital tickets proved effective in pulling new age groups toward artists.

Mixed-reality-focused tech companies now fund a growing share of these shows.

As it matures, markets began counting artists’ returns with a true digital-platform calculus.