World Cricket Reveals a Historic Tour Across the Subcontinent: The billion-fan sport is betting its reputation on this

The sport’s governing body announced an expanded world tournament across multiple subcontinent sites, called the biggest in cricket history.

Endless venue scheduling across the region stretches the tournament over many consecutive match weeks.

New modern broadcast deals recorded the sport’s highest ad value yet.

The billion-fan sport is betting its reputation on this edition, with African growth the next chapter it tracks.