The Expanded Club World Championship Kicks Off With Classic Tie-Ins: Widening football’s showcase from two continents to the whole

The new, expanded Club World Cup launched a showcase uniting continental champions in a fresh crowd draw.

The new format gave rising-continent clubs a bigger world stage.

Huge global broadcast deals were signed ahead of a kickoff planned across varied time zones.

Widening football’s showcase from two continents to the whole world is a massive bet on new audience peaks.