A Pop Megastar’s Tour Becomes the Highest-Grossing in Show History
Final numbers for a continuing world tour surpassed every historical figure, turning the run into an economic phenomenon of its own. Revenue came not from tickets alone but from hotel-stay surges and merchandise flows in host cities.
Final numbers for a continuing world tour surpassed every historical figure, turning the run into an economic phenomenon of its own.
Revenue came not from tickets alone but from hotel-stay surges and merchandise flows in host cities.
An economic study showed one tour capital gained nearly double the direct box-office returns.
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