Virtual Concerts Prove Themselves a New Revenue Channel for Screen and Music Stars
The virtual-show experiments started years ago are now a permanent additional revenue line on top of live gigs. In-game interactive tie-ins and transferable digital tickets proved effective in pulling new age groups toward artists.
The virtual-show experiments started years ago are now a permanent additional revenue line on top of live gigs.
In-game interactive tie-ins and transferable digital tickets proved effective in pulling new age groups toward artists.
Mixed-reality-focused tech companies now fund a growing share of these shows.
As it matures, markets began counting artists’ returns with a true digital-platform calculus.
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